Speaking exclusively to BBC Trending, Schilling said that although many people have some awareness of historic atrocities committed against his people, there is "extensive amount of misunderstanding toward the history of Native American and First Nations people."
He added that the residual effects of colonisation meant Native Americans have also experienced "cultural genocide".
"There are still a plethora of adult Native people that have experienced being taken from their families by force, shipped off to Native residential schools - where they were subjected to being beaten if they spoke their native languages or became victims of sexual assault by school officials or were left to die if they contracted a myriad of diseases."
Schilling, who was the journalist that broke the viral story of how nine Native American actors walked off the set of an Adam Sandler comedy saying that the film was "totally disrespectful" (Sandler called the incident a 'misunderstanding'), told Trending, "I also created (the hashtag) to show we are willing to stand together to tell the world we will heal at our own pace. We will move on, when we are ready - not at the rate that someone dictates to us."
Social media users used the trend to highlight several issues still facing their community. These included caricature perceptions of Native American culture, especially long-standing debates on the use of Native American mascots in sports.
Schilling explains in an article that the 'before and after' composite photo of Navajo Indian Tom Torlino from his time at Carlisle Indian School, "is one of countless reasons why the Native community has embraced #NoIWontJustMoveOn."